Ten founder member spaces. £399 only. Price rises to £499 once they're gone.
Fundamental
Foundations
Six modules. Six months. Everything your studio business needs underneath it finally in place.
Founder member price
£399 - Use Code FUNDIMENTALFIRST10
Ten spaces only · Price rises to £499
Already a Den member? This is included in your membership.
Prefer a Membership? Click here
You got into this because you love it.
But somewhere along the way, it got complicated.
You're holding everything together by sheer willpower. You know there are things you should probably have sorted by now, the finances, the systems, the processes but you haven't had the time, the headspace, or anyone to walk you through it properly.
So you keep firefighting. Keep putting things off. Keep telling yourself you'll get to it.
Here's the thing: the studios that go the distance aren't the ones run by the most talented dancers or the most charismatic teachers. They're the ones built on proper foundations. A clear sense of what they stand for, money that actually makes sense, systems that don't depend on you remembering everything, and a product and marketing approach that brings people in and keeps them there.
Fundamental Foundations is that work. Done properly, at a pace you can actually manage, with support the whole way through.
What's included:
Everything you need to go from overwhelmed to sorted.
Six modules
A new one released as you progress, so you're never overwhelmed.
Six months Access
Full access for the entire six months. Accountability built in from day one.
Dedicated Community
Your own group for ongoing support, questions, and accountability.
Monthly Q&A
A seat at The Den's monthly Q&A every third Tuesday at 9.30am.
Each Module Builds on the Last
The culture Umbrella
This is your North Star and probably the MOST important thing you can do for your business. Everything else is built on it. You'll become clear on what your school actually stands for, create your mission statement, define your three values, and build the cultural umbrella that shapes every future decision you make.
Mindset
The stuff nobody talks about but every studio owner needs to hear. Money mindset, guilt, comparison, burnout, paying yourself, this module gives you the internal foundation to match the external one you're building.
money
No more burying your head in the sand. You'll work out the number your studio needs to thrive, get on top of pricing, deposits, cash flow, and KPIs. Broken down, simply, easily and without overwhelm. Plus you have support on hand to help you get it right.
Operations
The engine room. You'll build a proper enrolment process, get consistent with your systems, and start letting go of the things you've been holding onto because there was no system to hand them to. Delegation, getting it right and finding the rhythm in your school, is all covered here.
Product
What are you actually selling and is it as good as it could be? This module covers experience-led customer service, what keeps students coming back, and what makes a studio genuinely worth recommending. Word of mouth and reputation is EVERYTHING and it all starts here.
Marketing 101
How to attract the right people and keep them coming online and off. From Google My Business to social media planning, content creation, print, PR, and the connections that already exist around you. This is marketing without the overwhelm.
Testimonials
Absolutely amazing business coach. Sarah and her team have been such a steady, caring support for me and my business. They’ve helped me grow with confidence, given me clarity when I needed it most, and created the most inspiring workshop days, live events, and weekly meetings that I genuinely look forward to. They don’t just guide you, they walk beside you. They make you feel seen, encouraged, and capable. If I could give 10 stars, I honestly would 🌟
Working with Sarah at The Den has been one of the best decisions I have made for my ballet school. Since joining, the annual revenue of the school has increased, the student numbers have increased and we have been able to add value to our customers experience with us. As well as that, the support, training and guidance have been invaluable, as well as the friendships that have developed with people who truly get you and your business. Couldn't recommend it enough for anyone in the performing arts education industry/
Sarah is a caring and nurturing mentor who completely understands that not every school is the same. She is always happy to help with challenging situations and gives valued support.
After six months, you'll have...
Is this for you?
This is for you if...
______________________________________________
You're a studio owner who knows something needs to change but can't put your finger on what
You're brand new and want to build it right from the start
You've been running a while but your foundations have always been a bit shaky
You want proper support and accountability, not just a course to sit on your hard drive
You're ready to stop firefighting and start building
This probably isn't for you if...
______________________________________________
You're looking for a quick fix — this is six months of proper work
You already have strong, documented systems across all six areas
You're not willing to do the deep work on mindset and values — it's in there for a reason
Claim your Founder Price Now
Fundamental Foundations
Here's what you get:
Six months access to the course
Group Community (off Facebook)
Monthly Q&A Call
Fabulous Foundations!
Total value: £499
10 Founder Spots £399
Use Code FUNDIMENTALFIRST10
Already a Den member? This is included in your membership.
Prefer a Membership? Click here
Frequently Asked Questions
I'm already a Den member do I need to pay extra for this?
No. Fundamental Foundations is included in your membership at no extra cost. Head into The Den and you'll find it waiting for you
What if I fall behind? Six months feels like a lot to commit to.
That's exactly why it's built the way it is. One module a month, drip fed as you finish the last one, so you're never staring at six modules wondering where to start. You've got the full six months to work through it at a pace that fits your actual life, with the community and the monthly Q&A there to keep you accountable along the way.
I've been running my studio for years. Is this too basic for me?
This isn't about whether you're new or experienced, it's about whether the things underneath your business (your values, your numbers, your systems, your marketing) are actually solid. Most studio owners I work with have been running for years and still haven't done this work properly. That's exactly who this is for.
What's the difference between this and joining The Den?
Fundamental Foundations is one course: six modules over six months, focused entirely on getting your foundations right. The Den is the whole membership, which includes this course plus ongoing community, training, and support that continues after the six months ends. If you only want the foundations work right now, buy it standalone. If you want the foundations plus everything else, join The Den.
Is this just pre-recorded videos, or do I get actual support?
Both. You get the module content to work through in your own time, but you're not doing it alone. You'll have your own dedicated community group for support as you go, plus a seat at The Den's monthly Q&A call on the third Tuesday at 9.30am, where you can bring your questions and get proper help.
What happens after the ten founder spaces are gone?
The course doesn't disappear, the price goes up to £499. The ten founder spaces are simply the lowest price this will ever be. After that, everyone pays standard price.
MEET THE teacher!
Hey, I'm Sarah
I spent 32 years in the performing arts industry, including running a multi-venue performing arts school with over 350 pupils that I built from the ground up and sold in 2023.
I've made the mistakes, learned the lessons, and built the systems that actually work.
I'm a bestselling author of The Dance School Owner's Survival Guide, a qualified mentor with a postgraduate qualification in mentoring and entrepreneurial practice, and the founder of The Den Business School a coaching and membership community for performing arts studio owners across dance, drama, music, and theatre.
Fundamental Foundations is the course I wish had existed when I was starting out. Everything I know, structured into six months that will change how you run your business.
